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  • Technology

    No matter what kind of economy they’re facing, tech companies are consistently challenged to scale their business significantly. To reach that goal, several components need to come together at just the right time to create a rock-solid B2B sales process that flows seamlessly, including an accurate opportunity forecast, and a common vocabulary.

  • Manufacturing

    If they had a true sales machine, fewer manufacturers would be caught in the trap of selling on price. Too bad many of them don’t have a disciplined and focused approach to corporate and channel sales. Some reps are more comfortable selling on the technical aspects of a product but rarely sell cost benefits and value to prospects. It’s not unusual.

  • Professional Services and Others

    Professional services firms often struggle with developing a sales strategy that conveys the full breadth of offerings they can bring to clients and prospects. As a result, those clients and prospects don’t completely understand the depth of challenges that the firm can address. How do we bridge the knowledge gap and convert more opportunities?

Learn more about how we can help companies across different industry types below.

Technology

Not Every Tech Firm is Designed For Sales.

Fortunately, That’s Built Into Our Programming.

No matter what kind of economy they’re facing, tech companies are consistently challenged to scale their business significantly. To reach that goal, several components need to come together at just the right time to create a rock-solid B2B sales process that flows seamlessly, including an accurate opportunity forecast, a common vocabulary for pipeline management, and sales-ready messaging.

At that critical moment, KeyRoad knows how to step up and create a better sales environment for hardware and software platforms, applications and service providers, online marketplaces, & more.

How do we do it? For one, we’ll typically design and customize our foundational B2B sales training programs to empower Sales, Marketing, and other Professional Services staff members as well as resellers, providing them a setting to identify with top performers of the firm and map their behaviors to those sales leaders.

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    As part of that advanced sales training, we’ll use conversational guides to help sales teams properly diagnose the prospect’s challenges, content templates to assist the sales team during an engagement, and a roadmap they can use to manage the buying process without feeling micromanaged themselves.

    Let’s not forget tracking, of course. KeyRoad helps create strong milestones for tech firm managers to follow and measure success against key indicators throughout the sales process.

    KeyRoad’s B2B sales training with technology firms has resulted in:

    • 200% increase in the prospecting ratio
    • $20 million in revenue generation
    • 80% improvement in pipeline accuracy
    • 45% improvement in revenue size per deal
    • Reduced cycle time by 4 weeks
    • 1/3 of all sales reps making quota in the first quarter of implementation

    Client firms

    • Adlib
    • Applied Biosystems
    • Arena Solutions
    • AtStaff
    • Connamara Systems
    • Escend
    • Fortiva
    • Ilog, Inc.
    • OpenTV
    • OpSource
    • Pronto Networks
    • Quova
    • Roundstone Systems
    • TIBCO Software

Manufacturing

Manufacturers Don’t Make Systems For Repeatable Sales.

But Ours Is Easy To Install.

If they had a true sales machine, fewer manufacturers would be caught in the trap of selling on price. Too bad many of them don’t have a disciplined & focused approach to corporate and channel sales. Some reps are more comfortable selling on the technical aspects of a product but rarely sell cost benefits & value to prospects. In addition, it’s not unusual for a reseller to have their own sales processes, making an accurate sales forecast next to impossible.

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    However, KeyRoad can change that side of the story with consistent messaging, customized sales team training, key performance indicators, and a reliable sales management system that helps activities align with goals for growth – so everybody can see the big picture of sales’ role in the organization.

    KeyRoad’s sales team training with manufacturers has resulted in:

    • A 200% increase in sales
    • Improved 60-day forecast accuracy from non-existent to 82%
    • Increased the number of resellers exceeding YTD sales quotas from seven at the end of Q1 to 15 by the end of Q2
    • Several record-setting months of double-digit growth
    • Key customers acquired within the first three months

    Client firms

    • Berner International Corp.
    • Bishop-Wisecarver Group
    • Chicago Glue and Machine
    • L-3 Communications

Professional Services & Others

Even The Rainmakers Need A Powerful Story To Tell.

We Know One Your Clients Will Love.

Professional services firms often struggle with developing a sales strategy that conveys the full breadth of offerings they can bring to clients and prospects. As a result, those clients and prospects don’t completely understand the depth of challenges that the firm can address. How do we bridge the knowledge gap and convert more opportunities into closed deals?

KeyRoad knows how to arm a service firm’s business developers with a more comprehensive story of the service offerings at hand. What can begin with a sales strategy of clarifying the firm’s positioning statement leads to training employees on a structured sales engagement process. From there, we’re frequently called upon to implement a series of templates for prospecting activities as well as develop a selling toolkit to help rainmakers present the firm’s complete story to its client base.

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    These firms have always had the potential to educate prospects and close more deals effectively. With KeyRoad’s help, the possibilities for growth are unlocked and the door to new business is thrown wide open.

    KeyRoad’s sales strategy work with professional services firms has resulted in:

    • $1.5 million in sales over 2 months
    • Double the amount of projected revenue growth
    • A $3,000 audit transformed into a $50,000 per-year contract

    Client firms

    • 24 Seven
    • AGRAQUEST
    • Left Brain Right Brain Productions
    • Pronto Connections
    • Trice Construction
    • Vantaggio HR
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