Tag Archives: hurt and rescue

Hurt & Rescue: Creating Alignment to Increase Sales – Part 3

Train your Salespeople to Align with Your Prospects When you buy something, you often first make the decision to buy on a visceral level. Your salespeople can help the buyer achieve this emotional connection to your offering. How? Use the old adage: Hurt and rescue. The more a prospect hurts, the more eager he is for […]