Responding to Your Call: The Upcoming 2013 Sales Association Conference in Chicago


When the Midwest Chapter of The Sales Association set out to plan for its 2nd annual Midwest Sales Conference, they had one major goal in mind: servicing you, the salesperson. Seeking to create an interactive event that truly responds to the needs, questions and problems of real salespeople, they got to work conducting surveys, calling for speakers, and gathering practical information from authors and thought leaders. The resulting community-driven conference, “It’s About Performance: Real-Life Strategies for Sales”, will be held on November 14 at the Moraine Business & Conference Center in Palos Hills, IL. 

The conference as whole spans both the art and science of selling– and we all know that success demands both. This treasure trove of useful information includes:

  • Techniques for helping increase your deal sizes while reducing risk
  • The questions to ask for a successful outcome
  • How sales, marketing, operations, and customer service can work together more effectively

A full schedule including a description of the sessions is listed here.

And if your questions aren’t answered by the sessions, Open Space sessions will provide a forum to gather with your peers to pose and discuss. So make sure you come prepared with your burning issues– there will be plenty of opportunities to have them addressed. You may even learn how to apply the Open Space strategy to your own business.

Join me for a presentation on Finding Financial Metrics to Help Justify the Buying Decision. Topics I will be covering will include how to identify financial metrics that will help your buyers’ decision to work with you beyond just emotion, and save you from offering unnecessary discounts in the process. You can also save 25% on your registration by completing the form and entering the code “Lavie” on the last page before paying. I look forward to seeing you there!


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