Preparing For Negotiations

Co-authored by Philippe Lavie

Negotiation is one of the most important skills sales people must master to become truly effective in their profession.

Negotiation is also a strategy, a science, and a process that will dictate the type of relationship a seller is likely to establish with his prospects and clients.

In this 4 article series, we will look at these topics: How to prepare for negotiating, what tactics are in play, we will illustrate with an IT centric example, and we will show you why so many fail at negotiation.